|SML - Analytics|
For us a definition of Social Media Analytics is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence.
SML will try to help organizations in the undersanding of how measure how things are going throught their Social Media Sites applying the best tool for each site. The best way to help is to propose a Analytics Plan easy to implement...
Social Media Analytics Plan
We propose a few steps plan to implement a formal Social Media Analysis Plan
1. Identify Goals
What are your objectives in social media ?
2. Agree on Social Analytics Measurement KPIs
Let’s get started. Before you do anything else, you need to have a clear understanding of what your goal will be and how you will measure the success of your social media strategy. In other words, we need to define KPIs.
There are a couple of guidelines you should follow when definining KPIs:
The most important guideline above is to define actionable KPIs. Obviously these types of KPIs are going to be unique to your business, but here are a few examples of what I would consider good actionable KPIs:
3. Identify Tools to Use for Measurement (Examples)
4. Track Results
Where did the sale/lead come from?
5. Final Report